I see what brands can become.
Hello — I’m Miika, a business-driven, multi-disciplinary creative strategist and director from Helsinki with nearly 30 years of experience in shaping how brands look, feel and connect.
I’ve worked across music, fashion, design and marketing — not on stage, but behind the scenes — helping B2C brands translate culture into strategy, visuals and ideas that matter today and feel relevant years from now.
I help brands think beyond numbers — replacing fear-based decisions with presence and lasting cultural impact.
What do I do?
I listen, question and translate.
I shape culture into B2C strategy, concepts and long-term brand value.
I guide visual direction with good taste.
I connect ideas, people and purpose.
I spark shifts that last longer than campaigns.
I help leaders to see differently and act on it.
when to work with me?
I’ve worked with founders, CEOs, marketing teams and artists when clarity of concept was needed more than another design asset. Usually the visual surface can be changed quickly, but the real value of taking me as a creative partner is the shift in mindset — one that endures long after my part is done.
My most important work often leaves no trace.
The most meaningful work I do doesn’t always live in case studies or visual identities. It’s often a mix of business clarity and cultural sensitivity. It happens in conversations, presentation decks, in questions that reframe the challenge and in cultural shifts that sometimes become visible years later.
impact examples
Artist Case
I helped an artist realign with where they wanted to be — transforming fear of change into an authentic reinvention that resonated with both old fans and entirely new audiences.
Brand Future Vision
Helped a brand see what they could become — removing self-imposed limits and revealing a freedom of thought that now shapes their growth a decade later.
Authenticity Case
I Helped a client realise that strength isn’t in appearing strong — but in showing vulnerability. That shift made them more loved, relatable and globally relevant than ever before.
A Portfolio by request.