MY APPROACH
I’m a business-minded creative with emotional intelligence and a sharp eye for human behaviour.
ANCHORED IN BUSINESS
I was born into a family of entrepreneurs. By the age of eight, I was flipping comic books for profit. Then came antiquities, postage stamps and eventually ice hockey cards – even though I had no interest in hockey. I’ve always been a businessman first, creative second. That mindset has shaped how I approach every project: with strategy, intent and commercial awareness.
AWARENESS
I’ve learned the hard way how ideas turn into businesses – and what it really takes to keep them alive. This lived experience helps me see what others might miss, especially when working for the constantly evolving B2C target groups.
CONNECTED AS A CONSUMER
I do my best work when I’m part of the culture I’m creating for – not just guessing what people would like to consume. Whether I’m working with forward-thinking B2C brands or passionate creators, I speak the same language as the audience we’re trying to reach. That’s what makes my input honest, relevant and culturally tuned.
EMPATHY
Empathy is one of my strongest tools. I’ve had a long and varied career, worn many hats and faced more than a few challenges myself. So when you're stuck, I usually know the feeling. I’ve been on both sides – and that’s exactly why I know how to help.