Change starts with a different conversation.
Hello! I’m Miika — a business driven multi-discplinary creative strategist/director from Helsinki — with almost 30 years of experience and expertise from the field.
I’ve worked within and around the music, fashion, design and marketing industries – not on stage, but behind the scenes – shaping how things look, feel and connect. I help B2C brands translate culture into strategy, visuals and concepts that matter.
Creativity is not just about visuals or big ideas. It's about awareness and sensitivity. Being able to feel what people need before they know it themselves.
What do I do?
I listen, question and translate.
I shape culture into B2C strategy, concepts and stories that stand out.
I guide visual direction with purpose and taste.
I connect ideas, people and purpose.
I spark shifts that last longer than campaigns.
I help leaders to see differently and act on it.
when to work with me?
I’ve worked with founders, CEOs, marketing teams and artists when clarity of concept was needed more than another design asset. Usually the visual surface can be changed quickly, but the real value of taking me as a creative partner is the shift in mindset — one that endures long after my part is done.
My most important work often leaves no trace.
The most meaningful work I do doesn’t always live in case studies or visual identities. It’s often a mix of business clarity and cultural sensitivity. It happens in conversations, presentation decks, in questions that reframe the challenge and in cultural shifts that sometimes become visible years later.
