I wrote this story for you to catch a glimpse of my personality. To see where I come from. For when you decide to reach out to me for a collaboration or simply just to have a look at your opportunities.



My Growth Story.
1980 — 2019


I was an evening star, born into a family of entrepreneur parents and three siblings in Järvenpää, 1980. My father was running a number of different businesses that often took him abroad, but he didn’t feel absent. My mom taught piano students at our home so I grew up on classical music.
        There were two kinds of students: Some of them preferred playing safe by the rules while others were more interested in coming up with their own tunes. That difference fascinated and puzzled me. At the age of eight I started my guitar lessons. Turned out that I belonged to the last group. And maybe for that same reason, I would later became bullied at school.

I started collecting rare comic books from flea markets. It was fun, selling them to second hand bookshops with a decent profit. In my early teens our family moved to Helsinki and I started collecting ice hockey cards – I wasn't interested in sports, but the psychology of trading felt intriguing.
        I started taking photographs and making videos as a hobby. I wasn't a talented skateboarder, but I was visually inspired and influenced by the scene. I filmed my friends and started teaching myself photo editing, graphic design and coding HTML. At sixteen, I won a design competition and used the prize money to buy a professional image editing software.

Later that year, my dad supported my decision to drop out of high school. I started working ambitiously with graphic design. To me, compromises didn't exist. I lost many clients and thousands of euros, saying no to things that didn't feel genuine. My dad was proud. And I hope he still is. At least I'm still the same.
        Around these times I saw David Fincher's Se7en. Realizing that a movie is not made by the actors but by the director revolutionized my perception of creative work. Suddenly, the place in the world I had intuitively been gravitating to had a name: director.

After freelancing in several advertising agencies and taking care of my own clients, I decided to start a creative agency with a friend. We composed a business plan with the help of my father, took a loan, invested all of our efforts into the company and signed a deal with a high profile international venture capital company. After eight months of work, our client went bankrupt. We lost everything. And of course, I had told all my clients that I wasn't available anymore.
        I did what I had to: making extra money in a restaurant job. It took me years and several panic attacks to come back to square one and pay back my loan. The hardest part was to grow into accepting my own mistake. Lesson learned. In my therapists' armchair I discovered a lot about myself, my emotions, intuitiveness and sensitivity.

I started a graphic design collective NjoiCoLab with my friends and (something something something). The collective developed into a leading illustration agency in Finland called Agent Pekka. After 6 years I dropped off to start a new business. It lead me into the world of art films and directing commercials and composing music, learning from different producers.
        Aside from other work, I started my own record label. Here I am again: teaching myself in the field of music. I love coaching uncompromising spirits who are ambitious to find their own voices, tirelessly aiming for authenticity. I wish everyone understood that it's the only recipe for meaningful success in all businesses. I'm inspired to help those who don't know the how, but are willing to learn.
        Later on I started a royalty-based, unorthodox creative agency with another friend. We developed a new business model, signed many contracts and got a few business angels behind our backs. Only few of our projects got the chance to come into reality but we decided that the journey was meaningful. Same happened to my next talent management agency, North Department. The nature of creation is risky – and that's the beauty of it.

The past three years I've been developing my current business model. I'm combining everything I'm passionate about: offering creative direction, marketing strategies and good taste as an overall package of creative consultation.

My mission is to inspire individuals and companies to original thinking, staying honest and spotting diamond ideas in the rough. Good taste is about striving for authenticity and making uncompromised long term choices that carry a meaning. I'll be happy to help you with that. I'm good at it because I recognize honesty and quality in a heartbeat – and I'm good at analyzing my views. I teach good taste at Helsinki design School, too.
       I know you might think good taste doesn't exist. In that case, I'd be delighted to disagree with you, then analyze how it applies to your business. After that I would start coming up with fresh ideas about how you can really stand out, develop your business into something extraordinary and make a difference – while becoming an inspiring success story.

But first you need to be willing to grow. It's not always easy but that's what it takes. Trust me.


Don’t hesitate to reach out.


Studio Miika Saksi
+358 50 545 7774
miika(at)miikasaksi.com